Marketing Planning & Insights Manager (m/f/d)

We are looking for a Marketing Planning & Insights Manager (m/f/d) for the Brand Strategy & Marketing Planning department in Oberderdingen.

Ensure transparency, effectiveness and efficiency of Marketing Processes, KPIs and Insights across the entire BLANCO organization
Obtain the best possible Return on Marketing Invest at all stages of the brand funnel and along the consumer & customer journey via research, analytics, KPI reporting, benchmarking and sharing
Be the ambassador for a “data beats opinion” mindset and decision-taking based on insights, coming from consumer and customer
Develop a data-based Market Model for all BLANCO countries
Steer Annual Marketing & Media Planning and Approval Process
Track intra-year Results of local Marketing Activities and create benchmark reports
Optimize Marketing Material processes incl. Phase In/Out, Master Data management Steer research projects for Brand and Communication related topics (e.g., U&A, NPS) and control results and resulting activities
Develop and implement Media Strategy along the full funnel from Awareness to Loyalty B2B and B2C for appropriate PESO channels
Support the Global Market Intelligence Team Reporting line to the Director / Head of Brand Strategy and Marketing Planning within the Global Brand Marketing department

University Degree in Marketing, Research, Media Management or similar learning path
Minimum three years working experience in a global marketing or sales or business intelligence team or an agency in an international environment
Competence for different research methods (quantitative and qualitative)
Strong analytical skills and data interpretation
SAP and data visualization skills
Good Communication skills and fluent Business English (oral and written)

Attractive working conditions: We are happy to support the compatibility of work, leisure and family life through flexible working hours and mobile working
Work culture: Team spirit, trust, respect and open communication are very important to us.
Childcare: Childcare is available in Oberderdingen thanks to our cooperation with a daycare center. In addition, employees' children can gain lots of great experiences as part of the annual children's holiday program and are well looked after while their parents are at work.
Advantages and additional benefits: We offer numerous additional benefits such as business bike leasing or corporate benefits. Employees can look forward to a small bonus as part of the employee referral program or ideas management
Health and sport: The health of our employees is important to us, which is why we offer a wide range of health and sports activities, gym partnerships, company medical care and a staff restaurant with a varied menu